In this paper, by analyzing the network of consumer spending, including the purchase motivation, purchase decision-making process, the impact of the network of consumers purchase a variety of factors, as well as network security and network consumption to protect the interests of consumers, such as analysis of all possible existence and potential of network consumption Risk: Risk Services, privacy risk, delivery risk, credit risk, such as one by one analysis, and systematically summarized in order to achieve the protection of network security and network consumption of the legitimate rights and interests of consumers, guide and standardize the network consumption and network markets.
Network consumption risks arising from consumption in the network, and have an important impact on real life. The topics on the network focused on the consumer risk analysis, access to large amounts of data through literature, and systematic research, combing with the sublimation of consumption risk on the network is now carried out a detailed classification of the network characteristics of the consumer risk concise display to everyone, to some extent, enrich and improve the consumer risk of network research. More profound understanding of today's consumer society network problems, from many aspects of risk, summarized information related to information integration to examine it with the current network development background, culture, concepts such as the intrinsic linkages; and to grasp the network of consumer risk the existence of the characteristics and laws of research and analysis focused on how to avoid the risk of network consumption, the effective solution to help consumer market on the current network to guide and standardize the order is conducive to safeguarding the legitimate rights of the consumer network is conducive to modern electronic the healthy development of business and is conducive to helping the network to achieve new breakthroughs in consumption.